It's highly over rated!
In the business of sales, and all business owners want higher sales, this article describes a formula for success which draws on courage, creativity, and persistence.
How to persuade with proven psychological strategies in your selling.
Recently, a friend of mine went shopping for a four wheel drive. He chose the dealership where he wanted to finalise the deal. It was close to home. He then went shopping to other dealers and got the best price to offer "his" dealership. Things started well at his chosen dealership and he asked for a test drive. The salesman scurried off telling him to wait out the front...
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