Trade show exhibiting is like speed dating. If you are lucky you have about 90 seconds to convert them from slightly interested to the second date (or qualified prospect in business parlance). Here are the 5 keys to engaging with strangers at your next trade show.
Exhibiting in economically turbulent times is problematic. Yet the challenge may not lie exactly where you think it does. It's not falling markets that's the problem - it's the resultant consumer confidence crisis.
You really only have a few minutes to impress when you host a trade show stand. Make sure you do it right!
Rising fuel, energy, and transportation costs that are impacting every sector of the economy have not skipped over tradeshow exhibiting. You need to ensure the maximum ROI possible in order to justify these spiraling costs. Here are the top five ways to get the most out of every tradeshow.
Pre-show promotion is the single most valuable step any exhibitor can take to help drive traffic to the exhibit, up the percentage of high-value qualified leads and ensure a positive return on investment.
Make no mistake - exhibiting is a competitive environment. You can differentiate yourself effectively by embracing the "power of questions".
The wide range of ages and viewpoints in the marketplace today is unlike anything previously experienced. Savvy exhibitors make themselves familiar with the generations most interested in their products and services and do everything possible to present themselves appropriately.
Here are ten tips your team needs to know to shine like stars - even when they're not on the showfloor!
Sometimes a good way to kickstart your public profile is to take part in a trade show or public exhibition.
A checklist of what to watch out for and what to ensure you do at your next tradeshow exhibit.
What makes one tradeshow exhibit memorable and another so-so? What can exhibitors do to get attendees talking after the show? What can motivate visitors who may have had no previous intention of visiting your booth decide that they definitely have to stop by? Entertainment!
You never get a second chance to make a first impression. Beginning well means you're half done. Once you've established a rapport with the client, once that positive foundation has been laid, the hard work of negotiating a deal and closing a sale becomes so much easier.
Look at that throng of people crowding the trade show floor. People come from all over the country to walk these aisles, eager eyes flitting from booth to booth, scanning the exhibits for–what, exactly?
It happens more often than you’d ever guess - in fact, it might be happening at the booth right next to yours. Recent surveys of trade show attendees show that the most dissatisfied attendees are those who purchase something that they really didn’t want. Needless to say, these attendees don’t have a high opinion of those companies that ‘strong-armed’ them, and report that they’ll be unlikely to do business with them again.
Trade shows are all about promotion. You are strategically planning to present your goods and services to a specially targeted audience, in order to meet clearly defined goals and objectives.
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