You're sure to find one of our on-demand resources to meet your continuous professional development requirements in e-Learning, incorporating audio, visual and text based information. Build your business knowledge further with these great resources.
Choose from a growing list of Learning Modules, listen to over 30 business titles in the Audio Seminar Library or pick up great ideas and best practice when you read Business Book Extracts written by popular contributors to our Expert Talk section.
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Top CEO Issues
Meetings, marketing and technology
Here's a snapshot of some of the key points discussed on this topic by CEOs and business leaders:
- Meetings | Hybrid meeting model - finding the right mix of face-to-face and Zoom | Ways of improving engagement and satisfaction for meetings and seminars | Creative use of Zoom - afternoon teas with staff; virtual dinners with customers | Techniques and strategies to keep people engaged and participating in remote and online workshops
- Marketing | Sales and profit under COVID-19 | Diversifying channels in driving innovations to market | Detailed customer analysis - resources versus profitability | Sales funnels and pipeline activity fuelling business activity - pre-marketing activity; data cleansing | Changing nature of advertising | Coffee shop analogy - why we pass other coffee shops to reach our favourite, what elements of the experience (other than the taste of the coffee) generate our loyalty?
- IT & Cyber threats | IT recruitment more competitive with permanents moving to contracting | Health checking IT security | Cyber security - hackers as active as ever; testing, auditing and secure backups critical | Need for tested backup, maintain paper version of staff and customer contact details | Insurance for IT attacks
Top CEO Issues features a snapshot of the Top Issues discussed by CEOs and...
Read extracts from top business books written by IIDM's network of...
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