e-Learning

Marketing and technology

Here's a snapshot of some of the key points discussed on this topic by CEOs and business leaders:

• Marketing | Branding - being proud of our brand; identifying our super power; creating a customer avatar; creating and executing unique brand story; customer journey map; track, monitor, review, listen and modify brand messaging | Establishing your Customer Value Chain - technology doesn't disrupt, customers do | Adding new product lines without jeopardising relationships with existing brands | Creating a culture of 'everyone has a role in getting new customers' | Importance of the sales function and involvement of senior executives | How well do sales people prepare for new client meetings and what does the first minute look like? | The need to sell quality and service, not just price | Impacts of reputational damage from online comments and reported behaviour critical | Consumers expect organisations to be more transparent as social license becomes more relevant | Using Gamification in trade fairs
• Technology | What is coming for your business? How are you responding? What are you doing to utilise AI? | Drone technology and implications for the future | Launching new technology businesses into the market
• Cybersecurity | Training staff on what to do and not to do to ensure cyber security | Don't use SMS authentication codes, don't allow unverified USBs, use multi-factor authentication (apps available), back up daily to a non-cloud source, run anti-virus and anti-malware