e-Learning

Meetings, marketing and technology

Here's a snapshot of some of the key points discussed on this topic by CEOs and business leaders:

• Meetings | Hybrid meeting model - finding the right mix of face-to-face and Zoom | Ways of improving engagement and satisfaction for meetings and seminars | Creative use of Zoom - afternoon teas with staff; virtual dinners with customers | Techniques and strategies to keep people engaged and participating in remote and online workshops
• Marketing | Sales and profit under COVID-19 | Diversifying channels in driving innovations to market | Detailed customer analysis - resources versus profitability | Sales funnels and pipeline activity fuelling business activity - pre-marketing activity; data cleansing | Changing nature of advertising | Coffee shop analogy - why we pass other coffee shops to reach our favourite, what elements of the experience (other than the taste of the coffee) generate our loyalty?
• IT & Cyber threats | IT recruitment more competitive with permanents moving to contracting | Health checking IT security | Cyber security - hackers as active as ever; testing, auditing and secure backups critical | Need for tested backup, maintain paper version of staff and customer contact details | Insurance for IT attacks