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Case Studies

Learn from the ideas, practices and ethos of business leaders as they candidly share their pathway to business success - or, for some, their business failure. New business case studies and CEO interviews are published regularly, so watch this space!

New Case Studies

A Family That's All In

Allin Towbars was established in 1946 by Noel Allin in his own backyard, and its core business was manufacturing READ MORE

The Lending Therapist

Leath Margrie was born in Adelaide and spent most of his primary school childhood in Western Australia. He then did his High-School years in the... READ MORE

The Finger On Communication

Jo Curkpatrick initially got started in agricultural research. “I was working with fantastic people, very clever and doing great science, but I found... READ MORE

A New Age & Approach

Peter Demetriou has worked in a number of roles before settling into New Age in 2011 after completing a Bachelor of Business in Entrepreneurship at... READ MORE

More recent Case Studies

The Importance Of Workplace Culture


Kym Williams, Managing Director of BRS Results, focuses heavily on the culture within his business consulting company. Aside from its effectiveness, "it would be a bit like a mechanic who doesn't service his own car," he says. "You have to practice what you preach."

To Infiniti And Beyond


It may not sound like the smartest idea to set up a new telecommunications company when the market is fraught with competition. But Pete Williams, CEO of Infiniti Telecommunications, fearlessly launched his phone solutions company several years ago – with huge success. Despite pitting himself against big players like Telstra and Optus, he claimed his stake in a saturated marketplace. Here, he shares some of the tricks he keeps up his sleeve.

Building A Brighter Brand


When Catriona Pollard first decided to branch out alone, she knew building a new brand would be tough. She discovered that it was crucial for fledgling businesses to focus on building a consistent visual brand statement and stick to it; making your brand recognisable and credible.

Master Of All Trades


If you’re market-savvy enough to run a business featuring multiple products or services, you’ll know that it’s not easy to advertise them all under one umbrella. But Peter Morrison, CEO of Paperless Trail, knows how to overcome the pitfalls that come with offering too many services.

Building Up When Times Are Down


Equipping customers with tools to manage their finances, anywhere, anytime, has been a huge success for web-based business However, it was challenging to nurture and grow a start-up at the same time that the US economy suffered a huge blow during the GFC. René had to determine where to invest his venture capital funds and at what rate to build his workforce at a time when the national economy was crashing around him.

Case Study Categories

Business Basics

What are the basics of business? What do you need to get your new business...

Business IT

Are you keeping up with the latest in technology advances? Social media?...

Finance And Risk

Cashflow - is it flowing in your organisation? Do you always get paid on...

Growing Your Business

So you've got the basics under wraps, and now you're turning your focus...


Are you steering your ship in the right direction? How do you get team...

Managing People

Staff are the lifeblood of any business - if they're not performing at...

Personal Success

Are you able to achieve balance in your life? Or does what really matter...

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