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Trade show exhibiting is like speed dating. If you are lucky you have about 90 seconds to convert them from slightly interested to the second date (or qualified prospect in business parlance). Here are the 5 keys to engaging with strangers at your next trade show.
Exhibiting in economically turbulent times is problematic. Yet the challenge may not lie exactly where you think it does. It's not falling markets that's the problem - it's the resultant consumer confidence crisis.
You really only have a few minutes to impress when you host a trade show stand. Make sure you do it right!
The Difference Between Good And Great Leadership
Create Culture Around Purpose
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