When business leaders want to grow their organisations, they often focus on selling harder and may use marketing in a self-aggrandising way. Discover six ways organisations can structure their marketing to support their sales goals instead.
Seasoned public relations consultants know that plenty of careful planning is needed to ensure a PR campaign meets a brand’s objectives.
Here are four simple steps to follow so you can put in place a good plan of actions for a marketing program for your business:
Most small business owners don’t have one, yet those that do, can’t live without it. So just what is this silver bullet? Quite simply, it’s a marketing plan.
In a cluttered market, with lots of competition, there are 12 "must haves" in your marketing plan.
The trouble with simply "doing" without a plan in place, is that you can get stuck moving forward without a plan - and subsequently, without direction. And that's just not advisable under ANY circumstance!
Strategy is where business begins. Developing a strategy involves drawing on your knowledge, practical experience and creative thinking to create an action plan for business success.
Just creating a business is not enough; you then need to find and keep customers.
If you want your business to gather pace rather than dust, it's vital that any marketing plan you write is effective and easily implemented. Sounds like a no brainer, but the majority of plans - all written with the best intentions of course - end up wallowing in the bottom of filing cabinets or being used a year later as scrap paper.
This article addresses the HOW in the planning process – but in the context of identifying a Competitive Advantage. Whereas the Competitive Strategy is the game plan, the Competitive Advantage is superior execution. What is it that your company does that is different - and better than the competition.
This article looks at the third stage in developing a strategic marketing plan - HOW.
This article explores stage two in developing a strategic marketing plan, deciding WHERE it is you want the company to be in the future (usually five years).
The first stage when developing a strategic marketing plan, is to work out where the company is NOW and the influences that will come to bear on the company's future.
It’s a myth that Marketing needs to be overly expensive or needs to take up a lot of time or resources in your business to achieve real measurable results and add to your bottom line.
"Binge marketing" describes a type of behaviour seen all too often; particularly from those running a small business. The classic cry of the binge marketeer is "Oops, business is a bit slow, I guess I'd better do some marketing".
Are You Leaking Time?
Why The Senior Management Team Can't Impose Culture
Copyright © 2020
International Institute of Directors and Managers
ABN 26 112 140 299.
All rights reserved.