Consumer marketing in China takes place in a unique and complex environment.
China, the world's fastest growing economy, is currently one of the most talked about markets worldwide.
This comprehensive article provides a background to the People's Republic of China; an overview of the economic, exporting and business environment; a risk assessment of the business opportunities; cultural and etiquette differences and useful travel tips. For Australian businesses looking for growth potential, opportunities for finding a trading partner in China are currently promising.
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