Aside from creating amusement and occasionally disdain amongst staff, what earthly use are vision statements to any business?
We constantly hear people tell us that the concept of Vision has failed. It doesn’t do what most businesses were expecting of it. Time after time, we have CEOs and Executives who lament that they are "just not getting 'buy-in' to the Vision".
"All successful people, men and women, are big dreamers. They imagine what their future could be, ideal in every respect, and then they work every day toward their distant vision or purpose." - Brian Tracy
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