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Marketing Fundamentals

How well do you know the 4 Ps of marketing – product, price, place and promotion? Do you need a refresher on applying the basics of marketing?
Total 50 articles in this section.
Pages: [1] . 2 . 3 . 4 Next

The Only True Instance Of Zero Cost Marketing

By Craig Reardon

It all costs time, money or both. Except one. We hear it all the time.. Zero cost marketing! Shoestring marketing! Zero outlay marketing! Promote your business for nothing at all! And on it goes. But what the purveyors of these theories often fail to mention, is the amount of time that goes into the learning, planning, execution and measurement of the tactics they promote.

10 Ingredients For Effective Content Marketing

By Ingrid Cliff

Content marketing is where businesses freely share tasty and filling information with the hope that they will be top of mind when it comes time for clients to buy their product or service. Information can include visual, text or auditory content added to business websites, a blog, social media sites and many other places.

Three Steps to Writing More Effectively About Your Business

by Ingrid Cliff

Writing effectively about your business takes a few stages to master. The problem is, many businesses prematurely publish. They stop just as they needed to get started.

Leading Business Customers To Buy

By Michael Haynes

Your marketing will be more effective when you clearly understand the buyers before you create your marketing. Therefore, it is essential that you get an understanding across 4 key areas.

Take Advantage Of The Mobile Revolution

By Catriona Pollard

Mobile devices have become a major tool for communication. Globally, there are over 4 billion mobile phones in use, with 1.08 billion of those being smartphones. With mobile now so ingrained in our day-to-day life it’s vital for PR professionals and businesses to consider how mobile fits into their PR and communication strategies.

Get It Right Next Time

By Gihan Perera

If you were involved in the quality revolution of the 1990s, you might have come across the saying: "Get it right first time." While there is some merit behind this approach philosophy, frankly it can also be a big burden to creating real quality – quality in your products, quality in your marketing, and most importantly, quality in your profits.

4 Ways To Equip Your Marketing Department To Succeed

by Lisa Arthur

Traditional marketing methods have shifted, and it falls on management to enable marketing teams to prove ROI, integrate with new channels and engage customers in intelligent conversations. Discover the four key issues in today’s marketing departments that management must be aware of.

Stay Relevant - Adapt And Reinvent Your Offer

by Jenny Stilwell

Staying relevant and reinventing your offer is something that should happen on an ongoing basis in any market, as being complacent is a cardinal sin in business!

Product Creation = Revenue!

by Jenny Stilwell

You may not think product creations is particularly important if you have a service business, but it is!

How To Measure Your Marketing Results

by Jenny Stilwell

How do you get the most out of your marketing spend? There’s no point in spending the money on marketing activities unless you have the ability to measure the results.

Hit Refresh On Marketing

by Darren Bourke

I challenge you to hit the Refresh Button and review your marketing with a fresh perspective. If competition is tougher out in the market because of the economy, doesn't it stand to reason that everyone needs to ramp up their marketing?

More Marketing Bang For Less Bucks

by Darren Bourke

How to spend less and get more from your marketing in recessionary times. This article analyses marketing both on a hard and soft dollar spend basis.

Want More Sales? Make The Right Offer At The Right Time

by M. H. "Mac" McIntosh

You wouldn't ask someone to marry you on the first date, would you? Of course not. You'd nurture the relationship before proposing, to improve the chance of getting a "yes" when you popped the question. Similarly, you must develop sales-winning relationships with your prospects before you can expect them to say "yes" to a sale.

Getting Your Offer Right

by Jenny Stilwell

Getting your offer right is the critical, but sometimes overlooked, first step. If you follow this checklist, you'll be getting it as right as it can be!

How To 'Focus' Your Marketing Activities

by Jenny Stilwell

These questions are designed to focus your marketing activities and identify where your priorities are. If you can answer them, you're doing well. If not, you know instantly where to focus some more strategic attention.

Total 50 articles in this section.
Pages: [1] . 2 . 3 . 4 Next
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