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If your clients have to wait for you at any stage of your process - whether on the phone, or for an appointment, or to deliver a stage of their project - you need to be aware of the perceived waiting time problem. What seems short to you may be perceived as long for them.
For a buyer, the term 'sales process' can conjure up some unpleasant feelings. I often get questions from business owners and sales leaders about how their teams can combat the issue and make the sales experience enjoyable and memorable from the client's perspective. This is because creating a positive experience for your buyer during and after the sales process can pay big dividends.
Today's business environment is characterised by tough economic conditions, increased competition and more informed and demanding customers. As a result, all businesses need to raise the bar with respect to the customer experience they provide in order to stay competititive.
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