Great brand design has to make sense. Don't waste your time with multiple options of sameness or averageness, jargon, nor art. Keep it simple, zero in on the important stuff — the stuff that will make the difference. There is power in the simple ideas, not me—too ideas. This is a brand design process which delivers measurable bottom line results with innovative rather than me—too design solutions — the 7 steps to grow a brand and get it right.