Building an amazing brand begins with you. Do yourself a favour, devote some thought, time and budget to it now.
These 15 points are personality building blocks that will help you position yourself, your company, and/or your product as a preeminent persona in your marketplace - poised to stand head and shoulders above the competition.
One of the most important things any small business can do is to ensure that the branding for its company is 100% integrated.
Your corporate brand needs to be thoroughly thought out, planned, nurtured, executed, monitored and, when necessary, modified. It is the organisation's most valuable commodity and deserves to always be treated as such.
Most people remember the pain of losing money on the stock market more than they remember the pleasure of making money in a rising market. So what will the world financial crisis and potential for recession mean for your business - and your brand in particular?
Your brand is so much more than your logo or visual identity. It's the essence of who you are as a business.
Brand is what differentiates your company from your competitors. Taking an outside-in view of your company will drive initiatives that create greater market share and build customer loyalty. So how do you conduct a brand audit?
Forward-thinking people know that communicating - and doing so frequently and effectively - is a very important aspect to the success of their business.
Ten seconds is all it takes to make a first impression - whether it's your personal presentation or the first contact a potential client or customer has with your company.
It's astonishing that the majority of businesses, both large and small, have little, or no, consensus within their organisation as to whom they are and what they stand for. However, to know oneself is to uncover the keys of branding success and competitive differentiation!
Lots of companies potentially compete with what you do - what makes you different to customers is how you do it. So it's worth getting a good handle on it!
Being a leader, taking a stance and setting the agenda are good ways to build what I call "reputation capital". Increase your reputation capital and you will increase your financial capital by following these three tips.
A tagline is to a logo what clothes are to a woman - they reveal more about her character and, in the same way, the tagline is a defining element of the brand.
In this article we explore the importance of branding to SMEs and look at cost-effective ways to achieve results.
Your logo should reflect who you are. The main function of a logo is to create and reinforce company or brand identity.
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