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Building & Managing A Brand

Great brands deliver positive buying and using experiences. What is the potential, the pitfalls and the risks in creating new brands or evolving existing brands?
Total 56 articles in this section.
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5 Steps To Building An Amazing Brand

by Michelle Gamble

Building an amazing brand begins with you. Do yourself a favour, devote some thought, time and budget to it now.

Positioning Yourself, Product Or Company As Preeminent In Your Market

by Jay Abraham

These 15 points are personality building blocks that will help you position yourself, your company, and/or your product as a preeminent persona in your marketplace - poised to stand head and shoulders above the competition.

Small Business Branding: The Power Of Integration

by Ingrid Cliff

One of the most important things any small business can do is to ensure that the branding for its company is 100% integrated.

Creating A Powerful Corporate Brand

by Steven Howard

Your corporate brand needs to be thoroughly thought out, planned, nurtured, executed, monitored and, when necessary, modified. It is the organisation's most valuable commodity and deserves to always be treated as such.

How To Maintain Your Brand In Turbulent Times

by Thomas Murrell

Most people remember the pain of losing money on the stock market more than they remember the pleasure of making money in a rising market. So what will the world financial crisis and potential for recession mean for your business - and your brand in particular?

Developing Your Brand

by Rebecca Laskary

Your brand is so much more than your logo or visual identity. It's the essence of who you are as a business.

How To Conduct A Brand Audit

by Jane Toohey

Brand is what differentiates your company from your competitors. Taking an outside-in view of your company will drive initiatives that create greater market share and build customer loyalty. So how do you conduct a brand audit?

Brand Visibility

by Sue Currie

Forward-thinking people know that communicating - and doing so frequently and effectively - is a very important aspect to the success of their business.

Reveal Your Brand

by Sue Currie

Ten seconds is all it takes to make a first impression - whether it's your personal presentation or the first contact a potential client or customer has with your company.

Know Thyself: A Critical Strategic Element For Enduring Brand Success

by Haden Edwards, Tracey Edwards O'Neill and Chuck Sink

It's astonishing that the majority of businesses, both large and small, have little, or no, consensus within their organisation as to whom they are and what they stand for. However, to know oneself is to uncover the keys of branding success and competitive differentiation!

Conduct A Brand 'Health Check'

by Penny Burke

Lots of companies potentially compete with what you do - what makes you different to customers is how you do it. So it's worth getting a good handle on it!

Build, Brand, Sustain

by Thomas Murrell

Being a leader, taking a stance and setting the agenda are good ways to build what I call "reputation capital". Increase your reputation capital and you will increase your financial capital by following these three tips.

The Dos And Don'ts Of Branding - Taglines And Fault Lines

by Kim Brebach

A tagline is to a logo what clothes are to a woman - they reveal more about her character and, in the same way, the tagline is a defining element of the brand.

The Dos And Don'ts Of Branding - Art Versus Process

by Kim Brebach

In this article we explore the importance of branding to SMEs and look at cost-effective ways to achieve results.

The Dos And Don'ts Of Branding - Logo Logic

by Kim Brebach

Your logo should reflect who you are. The main function of a logo is to create and reinforce company or brand identity.

Total 56 articles in this section.
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