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Many people are talking about 'content marketing' and how important it is to your entire marketing plan. But some people feel overwhelmed by just how much content they have to keep creating - especially if writing doesn't come naturally. Fortunately, it doesn't have to be difficult. In fact, you might discover you can create a lot of high-quality content for little or no effort at all. For example, here are seven simple things you can do to create content with little or no writing involved.
How important is image or personal branding to a small business entrepreneur or corporate executive? It is important to communicate the essence of who we are, in alignment with the company brand. Not only to promote the overall reputation of the business but to aid our own career stance. It's not just the company's logo that is representative of the brand; it's the people in an organisation that portray the brand essence and reflect the vision, mission and values that have been so carefully crafted.
In this increasingly complex social marketplace, consumer trust is emerging as the new currency you cannot trade. As the strength of this currency increases, it falls upon brands to create their own stable 'Trust Economies' that will weather the rise and fall of the external local and global movements around them. So just why has trust become so important to consumers? And how do you, as a brand, build your own Trust Economy to build loyal and profitable customer relationships?
How All Leaders Can Contribute To The Employee Experience
Why The Senior Management Team Can't Impose Culture
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