Having a database of prospects can be a powerful source of new business for you.
Businesses live or die by the volume of regular referrals they receive. Yet many business operators place little or no energy on the art of giving and receiving referrals. As a result, they regularly experience erratic cash flow.
Most business leaders don't know how to structure their sales organisations or even themselves for maximum productivity. They don't know how to change, adapt and re-organise for new stages of growth. Whether you are a one-person army or a large-scale sales force, you can learn and leverage my golden secrets to super sales mastery.
Truth or delusion... If you're getting all the referrals you need, you don't need to sell.
In this article, I will discuss the varying levels of a referral, starting at a level that is just one step above a cold lead.
You've spent lots of time and money in acquiring your customers and servicing them well for that initial sale. So it follows that you should try and work out how to increase and maximise the amount of money that they spend with you.
Progressive company's understand the power of cross-selling and recognise it as a critical component for promoting both customer retention and revenue growth.
I think most business-to-business marketers should aim for "get it out" and "good enough" rather than aim for perfection when it comes to marketing to drive leads and sales.
Successfully pitching for new business depends not only on your ability to think and act outside the square but also on providing opportunities for your customer to do the same.The three rules of the game for capturing new business are simple: plan, prepare and pitch.
Why is it that some sales reps consistently earn a six-figure annual income while other reps, putting in the same hours, selling the same products and trained by the same sales manager, struggle each month financially to make ends meet?
People often regard up-selling and cross-selling as sales techniques or sales strategies to increase sales. Yet each has a customer service component to them as well. I prefer to think of them as forms of both sales and customer service.
Objections come in all shapes and sizes. Your challenge: avoid taking them personally, recognise them as part of the sales process, and learn to transform them into opportunities to solidify sales.
Strategies for reaching decision-makers.
Whether you are a business owner, marketing professional, entrepreneur, or fundraiser, it is crucial to remember your greatest business asset is your past and present satisfied customers.
Here is the most powerful lesson you will ever learn for doubling sales in the next 12 months.
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