Does your business have news that’s perfect for the pages of your favourite publication? Need some help navigating the media maze to make your story a reality? Revealed here are some simple steps to follow when dealing with the media to help you get your business in the news.
How to write a press release is a major challenge facing both experienced and aspiring PR professionals. Press release writing is a learned skill. This article contains ten commandments for that all important first paragraph.
Many businesses fall into the trap of thinking that advertising is the only way of promoting their business. This simply is not true. Well-written press releases, published in the right publications, can be a very cost effective method of promoting your company to your target audience.
Many leaders and managers, especially those involved with public companies, will at some stage have to deal with the media.
In an era when accountability has become a management buzzword, public relations programs are continually placed under the spotlight to justify their existence which begs the question: How do you measure PR success?
Public relations is a term that seems to mean different things to different people and it happens anyway, whether you try to control it or not.
If you expect a return on investment from any service you purchase then communication services should be no exception – so how do you value communication?
How to deal with the media to your advantage.
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