The early bird gets the worm. The same holds true for trade shows - the most successful exhibitors are those who start planning at least 12 months prior to the next event. Exhibiting requires a great deal of time, money, and personnel. Make the most of your resources by utilising them at the show that best meets your marketing needs.
When a show’s a year away, it may seem like you have lots of time to get ready. But appearances can be deceiving. Twelve months is not long, especially with all the pre-show planning, training, and preparation you’ve got to do. Here is a checklist of twelve vital items that need to be done approximately one year before you set up your exhibit.
Routines can easily become ruts, especially at a trade show. It’s also one of the biggest mistakes you can make.
Generation Y are trendsetters. If you can attract Generation Y’s attention, you’ll get the other two groups as well. How do you attract Generation Y? It may be trickier than you think...
It’s an ideal time of year to provide your booth staff with the tools and trainings they’ll need for the next trade show. The summer is over, and industries of every type are gearing up for what looks to be a very busy trade show season.
To get the most from attending a trade show, you have to have a clear strategy in mind. Knowing what you need to accomplish before, during, and after the show is the first step toward success.
Catastrophes come from out of nowhere. However most problems can be solved by means of advance preparation. This would assure a smooth sailing, no matter what happens.
Are your sales people burnt out? You may want to check. Have they clocked too many twelve hour days? Do they have enough frequent flier miles to charter a jet to Mars? Are their faces permanently skewed into perpetual smiles from chatting with hundreds of thousands of trade show attendees?
Shopping for trade show giveaways can be an overwhelming experience. One catalog is jammed with custom printed pens, another showcases mouse pads. Your boss mentions that last year, everyone was giving away really nice tote bags. The sales rep really wants you to buy keychains that can play MP3's of your marketing message set to popular tunes.
Every company wants to be a lean, mean profit machine. Management is being urged to 'cut the fat'. Many times the powers that be interpret this to mean eliminating staff training programs and drastically cutting marketing. But they're making a mistake. Instead of trimming fat, they're amputating the very muscles a company needs to stay competitive in today's global marketplace.
It is expensive to go into a trade show. You know when you’ve done your figures, just how much it costs. The question is - How can you justify the expense? The answer is - With a profit.
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