What makes for good leadership in a crisis? It’s not just what leaders do, it’s the role they embody. Take for example the success of Prime Minister Jacinda Ardern’s approach in New Zealand during the pandemic. She gave daily briefings from her home. Ardern appeared as a dedicated mother, strong head of state, and deeply caring human. Lauded around the world for their success in containing COVID-19 with aggressive, science-advised lockdowns, Ardern and her government have enjoyed overwhelming support from New Zealanders.