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Sales & Marketing Case Studies

Business case studies for success to effectively manage your brand, improve customer service and loyalty, customer relationship management skills, successfully market your business and its products or services, direct marketing tips and creating your competitive advantage.
Total 60 articles in this section.
Pages: [1] . 2 . 3 . 4 Next

How To Get More Bang For Your Marketing Buck

By IIDM

When Justin Fankhauser started his locksmithing business, TopLock Locksmiths, in 2001, he had just $5,000 and a station wagon. He believes his early adoption of innovative marketing strategies played a huge role in his success, transforming the business into a 7-figure company.

Marketing The 'Unmarketable'

By IIDM

According to dental care entrepreneur Dr Kia Pajouhesh, the health industry approach to marketing can only be depicted as 'marketing with your hands tied behind your back'. Aside from legal technicalities, there are strong expectations from patients and other clinicians that the focus should be on providing health care services - not growing a business. Hence, there can be a very strong stigma attached to being 'too entrepreneurial', especially by industry peers.

How To Capture And Retain The Interest Of A Variety Of Members

By IIDM

Of the Melbourne Business Network’s 4000 members it is estimated that only a third are regularly active. One of the main challenges faced by the organisation is getting more members on board and keeping them invested.

How To Bring A Global Brand To The Australian Market

By IIDM

The marketing consultancy Clear has been creating robust branding strategies for clients for more than 10 years. Originally founded in the United Kingdom, Clear now operates across four continents and employs more than 70 staff.

How To Rebrand Your Organisation Effectively

By IIDM

Two years ago, it became clear to Jodie Sangster, CEO of ADMA (now Association for Data-driven Marketing and Advertising) that things needed to change when she was out conversing with potential members.

Scoping For Project Profitability

By IIDM

When AccessibilityOz was established two and a half years ago, Director Gian Wild had to start her business from scratch. There were no pre-existing models she could leverage (such as those in more traditional industries like accounting, for example) and this proved a real challenge.

Master Of All Trades

By IIDM

If you’re market-savvy enough to run a business featuring multiple products or services, you’ll know that it’s not easy to advertise them all under one umbrella. But Peter Morrison, CEO of Paperless Trail, knows how to overcome the pitfalls that come with offering too many services.

Bringing Bagels To The Table

By IIDM

Since John Dunphy launched NY Bagels in 1992, he’s had to work hard to bring bagels to the table. Why? Because bagels have never been a culinary staple in Australia, unlike the US and Canada (where John is originally from). To turn this around, Dunphy used the KISS principle and a lot of creativity ...

The Wow Factor By Design

By IIDM

Customer expectations have changed over the years, and the bar has been raised. Good customer service just isn’t good enough anymore, it has to be exceptional – and remain so. This is the story of how one organisation has consistently provided a 'wow' customer service experience.

Daringly Different Ideas Bring Forth Rich Fruits

By IIDM

Despite more competition in the market than ever before, Nudie natural fruit juices continue to thrive (even amongst larger competitors) thanks to thinking outside the square when marketing products.

Competition Fightback

By CEO Online

When the NSW pharmaceutical manufacturer Homart began to face an erosion of its sales by low-cost competitors, it tried to retain market share by cutting its margins. Wrong strategy. Here’s how it won in the end.

Floor Plan For Success

By CEO Online

An NT tile retailer has increased its in-store sales conversion rate from about 30% to about 70% by changing the way tiles are sold.

It's Not Easy Being Green

By CEO Online

Green shopping bags are helping to replace some of the 500 billion plastic bags used worldwide annually. But what happens to the old green bags? One eco bag company is trying to change the lifecycle of its products.

Muck Up, Fix Up

By CEO Online

Buying an established business out of receivership seemed like a bargain for a creative husband and wife team. If only things were that easy...

Making A Hard Sell Easy

By CEO Online

An innovative e-learning company was going down the drain until it realised that its sales pitch had to educate potential clients about the product — and sell them as it taught.

Total 60 articles in this section.
Pages: [1] . 2 . 3 . 4 Next
  • Print