When Catriona Pollard first decided to branch out alone, she knew building a new brand would be tough. She discovered that it was crucial for fledgling businesses to focus on building a consistent visual brand statement and stick to it; making your brand recognisable and credible.
With more than one million Australians working overseas, there was a market for an international networking group. Growing it means staying relevant to members' needs.
When an IT consultancy started in the early 1990s budgets were tight and advertising was an unaffordable dream. Networking brought in the clients.
The best way to improve communication between management and staff may be this: stop the information overload. It can cut costs and improve staff morale.
A textile wholesaler surveyed its staff and found their main concern was communication with management. Now, a new feedback system is helping its expansion plans.
Public relations is worth investing time and money in. Finding the right PR consultant is the first - and most important - step.
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