Business Basics

Business Basics

What are the basics of business? What do you need to get your new business up and running smoothly? The Business Basics category throughout the IIDM website addresses these questions and more, and provides you with the framework to getting your business off on the right foot. In this Case Studies section, discover real-life examples of successes - and failures - in the Business Basics.

Total 98 articles in this section.

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Learning How To Say No

Businesses often quote every potential enquiry with the intention of building their client base, reputation and portfolio as swiftly as possible. But Miles Burke, CEO of digital marketing company Bam Creative, believes chasing every opportunity is not always the wisest strategy.

Bowled Over By Fast Growth

You’d think it would be every business owner’s dream to have customers banging down the doors. But sometimes, stretching your business to capacity can lead to more problems than you bargained for.

Building A Brighter Brand

When Catriona Pollard first decided to branch out alone, she knew building a new brand would be tough. She discovered that it was crucial for fledgling businesses to focus on building a consistent visual brand statement and stick to it; making your brand recognisable and credible.

Master Of All Trades

If you’re market-savvy enough to run a business featuring multiple products or services, you’ll know that it’s not easy to advertise them all under one umbrella. But Peter Morrison, CEO of Paperless Trail, knows how to overcome the pitfalls that come with offering too many services.

Bringing Bagels To The Table

Since John Dunphy launched NY Bagels in 1992, he’s had to work hard to bring bagels to the table. Why? Because bagels have never been a culinary staple in Australia, unlike the US and Canada (where John is originally from). To turn this around, Dunphy used the KISS principle and a lot of creativity ...

The Wow Factor By Design

Customer expectations have changed over the years, and the bar has been raised. Good customer service just isn’t good enough anymore, it has to be exceptional – and remain so. This is the story of how one organisation has consistently provided a 'wow' customer service experience.