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Social Media

Social Media is more than the latest fad or trend. How can you leverage off social media networking and blogging to grow your business?
Total 55 articles in this section.
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Get More From Social Media In Less Time

by Gihan Perera

Many business owners, leaders and entrepreneurs know they need to be more involved in social media, but worry that it's going to take up too much of their precious time - especially when it's time taken away from their core business.

Scheduling Social Media For Maximum Engagement

By Craig Reardon

A combination of planned and unplanned online conversations can work wonders.By now, smaller business operators are likely to be aware that social media can be an invaluable marketing, learning and general business tool. But understanding how to apply it may be a different kettle of fish altogether.

Social Media Strategy Checklist

By Catriona Pollard

More and more businesses are using social media because it gives them another avenue to connect with customers. There are so many social media outlets to choose from, but with all the options, how do you determine which ones best suits your business?

Why Social Networking Seems So Unnatural

by Craig Reardon

For most people who are at an age to run a business, or at least its marketing strategy, social networking is not only a new communications medium, but one that is unlike anything before it.

Stay In The Social Media Loop

by Catriona Pollard

Do you feel out of the loop when your employees discuss social media? Then now is the perfect time for you to get in touch with social media and actively participate in conversations about it in your business. It's vitally important for company leaders to understand social media, in order to manage it effectively and leverage the many business opportunities it presents. You don't necessarily need to be the posting and commenting on social media, but by understanding how it works you can make better decisions on how to use it in your business.

Social Media Strategy Steps For Business

by Catriona Pollard

Are you using social media already for your business or thinking about using it? A social media strategy will help you define your purpose for using social media for your business. This will help you to communicate with your followers effectively and position your brand on social media appropriately.

Build Your Online Reputation In 10 Minutes A Day

by Gihan Perera

Joining a network like Twitter or Facebook isn't enough to build an on-line reputation; you have to participate in it as well. That's obvious, but this is one area that worries some people, who think they need to spend all day on these networks to build their reputation. That doesn't have to be the case. There are people who are constantly updating Facebook and Twitter, but you don't have to be one of them.

Managing Your Time On Social Media

by Catriona Pollard

We've all experienced it, the social media time warp, where we log onto our Facebook or other social media platforms and don't resurface until hours later. However, just because social media can be time consuming, it doesn't mean you shouldn't do it. You just need to learn some time saving tricks to make the most of your time on social media and use it more effectively.

Developing Your Online Video Marketing Strategy

by Marie-Claire Ross

Whether you're just getting started with online video marketing or you just want to understand the basics, this article outlines the important steps involved.

Creating A Social Business Council

by Raz Chorev

One of the most successful approaches to becoming a 'social' business is the creation of an internal team. Led by a Senior Executive, their role is to guide the corporate adoption of social media within the organisation and ensure the achievement of business objectives through the use of social networks.

5 Ways The C-Suite Can Take On Social Media

by Catriona Pollard

For a CEO with a busy schedule, social media may seem too difficult and time consuming; however there are many benefits you need to consider. By implementing these simple tips you can incorporate it into your busy life and start seeing the benefits for you and your business.

How To Make The Most Of Video Online

by Josh Frith

The growing adoption of broadband, combined with content providers’ push to promote online video, has paved the way for mainstream audiences to embrace online video viewing. Video is dramatically affecting the way we consume content and is helping to drive both demand and sales. Why - and how - should companies get on the online video bandwagon?

How To Respond To Negative Tweets

by Catriona Pollard

Responding to a negative tweet can be tricky. The worst thing you can do is to ignore the tweet or respond in a negative way. This could escalate the issue and lead to a major crisis situation if other followers join the conversation. So how do you respond to a negative tweet and resolve the issue quickly while still maintaining the good reputation of your business?

How To Host A Webinar Properly

by Gihan Perera

There's a difference between presenting a webinar and hosting a webinar: a webinar presenter delivers material, and a webinar host provides the best environment for the presenter and audience. If you're running a webinar yourself, you'll probably be taking on the role of both presenter and host. But it's still useful to separate these roles in your mind, so you can engage your audience at both levels. In this article, we'll look at what you can do as a host.

How Effective Are Your Social Media Efforts?

by Mark Cameron

Are you using social media to push your companies message, gain a thought leadership position or generate new product ideas? If the answer is yes then that's great - you're ahead of the curve. But if you are now wondering how to measure the effectiveness of your activity, or if you have spotted that a lot of information is slipping through the cracks then it may be time to be rethink your strategy.

Total 55 articles in this section.
Pages: [1] . 2 . 3 . 4 Next
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