Marketing A Web Site

Does Your Website Sell?

I speak with a lot of business owners about marketing. When the topic turns to websites, a common conversation emerges. "A website? Yeah, we've got one of those" says the business owner. Tick... next question! But alarm bells sound in my mind. This website may be wasting sales opportunities.

Growing Your Business Online

How important is your company's website to its bottom line? It's no secret, we know that it's important, but how important? As the saying goes, you only get one chance to make a first impression. Improve the rate in which you convert visitors to customers on your site and improve your bottom line.

Web Analytics And Usability

This article looks at how you can start approaching the use of your website statistics to add greater value to your organisation as a whole (which never hurts when you’re looking for budget).

How To Gain Optimum Value From Your Website

Welcome to the online world! Owning a website is one thing. However, keeping it looking fresh and professional is another. This guide has been developed to provide you with the basics of keeping your website looking great and remaining relevant to your customers and other stakeholders.

The Cooking And The Eating, The Proof Of The Pudding After All

In the article Is Your Site A Rich Feast Or A Dogs Breakfast? I discussed the ingredients of a good search engine strategy and encouraged you to be honest in your initial review and goal setting. Basically, to enter the metaphorical hall of mirrors and have a good hard look at yourself, your website and the organization. Hopefully this has now taken place and now suitably armed with this information we can start to cook.

Play Your Trumps

Always play your trumps. That's what my dear old Aunty used to say. "How the hell do you expect to win if you lead off suit?" Words usually followed by a sharp kick under the table to remind you not to do it again.

Sure she was talking about Eucre but she could well have been commenting on web sites. The logic is the same. If you don't play to your strengths you won't take many tricks. Why is it then that this principle is overlooked so often on the web?

Link Building

Why conducting link-building campaigns are so important to website success.