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Increasing Competitive Advantage

Finding and creating a sustainable competitive advantage is the holy grail of every business. What is it that makes your business different - and better - than the competition?

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Learning GuidesUse Learning Guides to help keep you on track for your continuous professional development activities. Sign-up below to receive a series of weekly emails (usually over four weeks) that break up the IIDM Knowledge Unit content into bite-size chunks. You can opt-out of the Learning Guides at any time. You can monitor your key learnings after finishing an IIDM Knowledge Unit, by completing an IIDM CPD Report survey. Your responses are saved and available at any time through your My Profile account, found in the top right hand side of the IIDM website. (Available to full members only.)

e-Learning Resources

Expert Talk Articles / Case Studies

Learning Modules

Strategic Thinking   Strategic Thinking
Team Problem Solving For Continuous Improvement   Team Problem Solving For Continuous Improvement

Audio Seminars 

Being Different And Better Than Your Competitors

Being Different And Better Than Your Competitors

Expert Talk Articles

Building Loyalty - And Profits - With True Differentiation

Want Competitive Advantage? Find Out What Your Customers Really Want

Leveraging The Strength Of Your Business Relationships

What's Your Competitive Edge?

Using Trade Shows To Investigate Your Competition

Customer Relationships As A Competitive Advantage

How To Block The Competition

Building Business Acumen That Adds Value

Use Customer Data To Capture Undiscovered Profit Pools

Case Studies

Growth Story

Recession-Proofing The Cellar

Farewell My Monopoly

Self Assessment / IIDM CPD Reporting


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 Want more?


Review upcoming Professional Development Webinars to see if they apply to this topic

Go to the Creating Competitive Advantage section to browse through all of our Expert Talk Articles on this topic

Go to the Business Basics section to browse through all of our Case Studies on this topic  

Visit the Resource Centre to purchase executive summaries, books or CDs on this topic 

Discover organisations who can help in the Business & Management Consultants business directory

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