Best Practice Marketing

Great marketing delivers more customers, through more channels, builds your brand and ultimately contributes to the success of your business. How can you make your marketing the most effective in can be?

Learning Guides (Optional)

Use Learning Guides to help keep you on track for your continuous professional development activities. Sign-up below to receive a series of weekly emails (usually over four weeks) that break up the IIDM Knowledge Unit content into bite-size chunks. You can opt-out of the Learning Guides at any time.You can monitor your key learnings after finishing an IIDM Knowledge Unit, by completing an IIDM CPD Report survey. Your responses are saved and available at any time through your My Profile account, found in the top right hand side of the IIDM website. (Available to full members only.)

e-Learning Resources

Expert Talk Articles / Case Studies

Learning Modules
	Getting The Right Media Mix
	Direct Marketing
	Getting Amazing Results From Public Relations
Audio Seminars
	Client Communications
Book Extracts
	Fusion - The New Way Of Marketing

Expert Talk

From Bland To Brand

Combining Offline And Online Marketing For Maximum ROI

How To Measure Your Marketing Results

PR: Not Just Media

10 Commandments of Web Marketing

5 Steps To Building An Amazing Brand

More Marketing Bang For Less Bucks

How To 'Focus' Your Marketing Activities

Small Business Branding: The Power Of Integration

Creating A Powerful Corporate Brand

How To Identify The Perfect Customer For Your Business

26 Ways To Build Subscribers To Your Newsletter Or Blog

How To Find Your Ideal Customer

The Super 12s Of A Marketing Plan

How To Conduct A Brand Audit

Doing Research On Marketing

Persona Based Marketing

Marketing Yourself And Your Business

Case Studies

Start With The Database

Sweet Business

Self Assessment / IIDM CPD Reporting
Once you have completed the recommended materials, submit your 'Self Assessment / IIDM CPD Reporting' survey. Reporting on your CPD may form part of your Certified CEO CPD requirments. Please note, in order for your CPD submission to appear in the 'My Profile' section, you are required to first login.