Business Basics

Business Basics

What are the basics of business? What do you need to get your new business up and running smoothly? The Business Basics category throughout the IIDM website addresses these questions and more, and provides you with the framework to getting your business off on the right foot. In this Case Studies section, discover real-life examples of successes - and failures - in the Business Basics.

Total 98 articles in this section.

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Brand Faithful

One of Australia’s oldest brand custodians reveals some of the secrets behind creating and sustaining brand loyalty.

Bread And Butter Business

The only thing one textile maker knew about bread seven years ago was that he liked the taste. Now, he is co-owner of a thriving bakery franchise operation.

Mine Your Niche

Jeff Patchell has created his own publishing house by supplying tradespeople with news and views. But journalism is not his main task, networking is.

Prescription For Success

Success is a measured process. It’s about attitude not aptitude. Just ask Aaron Sangalli, joint owner and manager of the Warnbro Fair Chemist, in the outer southern reaches of the Perth metropolitan area. He is proud of being the 2004 Pfizer Quality Care Pharmacy of the Year.

Cup Of Quality

A coffee shop franchisor found a new profit centre when it solved a quality control problem among its coffee bean suppliers.

Swimming With The Tide

Still in the swim. A Western Australian pool sales and installation company endeavours to maintain a continuous growth rate of 15% per annum. Profits are reinvested into the company which operates in a very capital intensive industry.

Pleasures Of The Paper Trail

By insisting that clients physically sign off on jobs before they go to press, a printer catches more errors and minimises disputes.

In The Hiring Line

A financial services staff recruiter has many tips on employing good staff but the main one is for senior managers to beware of delegating the hiring role.

Sky-High Service

In the mature, fiercely competitive corporate travel market, ‘Loyalty Moments’ and superior service make all the difference.

The Lose-Win Situation

A market-entry flop in Australia in the early 1990s prompted a Sydney software company to try again elsewhere. Now it has a thriving business in Malaysia.

King Customer And The Seven 'P's

When Barbeques Galore tried to expand into camping gear, its staff and customers lost brand focus. Now, it is working hard to grow its core business - in the backyard.

The Risky Business Of Success

No customers, no brand recognition and floods have not stopped the successful development of an insurance brand aimed at small businesses.

Customer Comfort Zone

Australia’s import bill has been cut and a successful new business created – thanks to a car fabric designer who thought there was a better way to service customers.

Three Strikes - And You're In

Many businesses – and people – are ashamed of their mistakes. Don’t be: one Sydney consultancy has learnt its best business lessons by initially getting it wrong.