Why is it so hard to win new business? That’s a good question, and one that’s on the mind of many people who work in service-based businesses and professions. In order to use our expertise to help others, to do good work, and to make a difference, we must first convince them that they need our help; we have to convince them to buy from us. And this isn’t always as easy as it should be.
Extract: Value Propositions That Win Business
About Robyn Haydon
Robyn is a Business Development Advisor helping people who do great work to win more work. Her clients have won and retained business worth hundreds of millions of dollars with many of Australia’s largest corporate and government buyers. She is the author of three books including Value: How to talk about what you do so people want to buy it, Winning Again: A retention game plan for your most important contracts and customers and the Australian Institute of Management bestseller The Shredder Test: A step-by-step guide to winning proposals.