Stories are the natural language for our minds. We learn, make sense of our world, remember and plan with stories. Well-delivered stories create connection, differentiate an offering, help land the deal and foster better partnerships. Storytelling is essential for effective business development but it’s a hitherto unacknowledged activity, appreciated and practiced only by the very best.
Mike’s book Seven Stories Every Salesperson Must Tell provides a framework and management system so that stories can be deployed throughout an organisation to help everyone develop better business.
Extract: Storytelling For Business Development
About Mike Adams
Mike Adams is a business storytelling specialist and author of Seven Stories Every Salesperson Must Tell. Mike has managed sales teams in the UK, Russia and throughout Asia for international corporations such as Schlumberger, Siemens, Nokia and Halliburton and has sold over a billion dollars of products and services over his career. Since 2014, Mike’s storytelling consulting practice has been helping sales teams find and tell their best stories.