Purpose is the new black in business, but it's already being dangerously misunderstood by company owners the world over. It's not about brand image, it's about truth. The authentic motive that drives your desire to deliver a win-win for you and your customer.
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Truth. Growth. Repeat. shows you how to liberate the commercial value of what authentically motivates you as a business owner.
In jargon-free language, this book:
- Explains why truth is the leading driver of customer attraction in our new transparent world
- Describes the Circle of True Purpose and how it can guide your business like a compass
- Gives you simple-but-powerful exercises to help you surface your true purpose
- Shows you how to apply your that purpose to your small business or startup
- Provides tips for avoiding the common mistakes of purpose-driven business owners
Mike Edmonds co-founded Meerkats, a brand leadership company built around the principles of consumer truth and organisational purpose. It has been named Campaign Brief Agency of the Year and has won awards around the world. For more information, visit his website: meerkats.com.au