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Business Book Extract: The 10 Commandments of Client Appreciation

By Darrell Hardidge
Client Appreciation - the new standard that defines service excellence and empowers extraordinary teams. Inspire, empower, engage, your pathway to market relevance.

Business Book Extract: The 10 Commandments of Client Appreciation

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Understand the principles the most successful companies use to empower their teams and connect with their market.

Measuring client satisfaction to assess loyalty is no longer accurate or relevant and potentially dangerous to your business strategy.

The new measurement is Client Appreciation, it defines cultural values, client engagement, and powerfully predicts market behaviour and revenue. International author, professional speaker and expert in client experience Darrell Hardidge, shares the 10 critical principles that are the foundations of the most successful companies.

In this book, you will learn:

  • How Client Appreciation creates the most powerful leaders and teams
  • The most effective principle to implement responsibility across all parts of your company
  • The ability to achieve and maintain the highest levels of market relevance
  • The most simple and effective way to define your client journey and how to empower your team to take ownership of client experience
  • The biggest myth in measuring loyalty and how it's costing you a fortune from lost sales and opportunity
  • How No.1 companies have a unique approach to designing their ability to stay ahead of their competitors
  • How to stay ahead of the disruption curve and protect your business from being a statistic


Darrell Hardidge

Darrell HardidgeDarrell Hardidge is an international author, speaker and innovator of the Client Appreciation Index. Darrell shares the knowledge and best practices of No.1 companies in his books, The Client Revolution, The 10 Commandments of Client Appreciation and through his CX strategy company SAGUITY. For more information, visit his website at

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