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Business Book Extract: How To Persuade

By Michelle Bowden
How persuasive are you? Every day we’re faced with moments where we either win or lose - whether it’s trying to convince your boss to approve your leave, secure a business deal or even win an argument with friends. So, what’s the key to winning more of the time?

Business Book Extracts: How To Persuade

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In the fascinating new book, How to Persuade: The skills you need to get what you wan, best-selling author and renowned international speaker Michelle Bowden provides readers with research-proven techniques to master the art of persuasion.

Through engaging, real-world examples, Bowden shows how to transform your weaknesses into strengths to move people from 'no' to 'yes' - every time. Readers learn how to:
  • Recognise and improve your persuasive strengths and weaknesses
  • Adapt your persuasion style where necessary
  • Build undeniable likeability and trust to compel people to action
  • Arouse passion and enthusiasm for your ideas
  • Persuade anyone, anywhere, anytime
Practical and accessibly written, How to Persuade empowers readers with the skills, tips and actions you need to get exactly what you want, every time.



About Michelle Bowden

Michelle Bowden is a Certified Speaking Professional and communication skills coach. Over the past 23 years, Michelle has delivered her Persuasive Presentation Skills Masterclass more than 950 times for over 12,000 people. Her client list is a Who's Who of international business, from banking and finance to information technology, pharmaceutical, telecommunications, and retail - and her coaching has helped those businesses win multi-million-dollar bids and projects. 

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