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Business Book Extract: Business Beyond Borders

By Cynthia Dearin
Expanding internationally might feel like a pipe dream for many Australian businesses, but despite COVID-19 there’s a global marketplace ready right now - you just need to know how to do it well.

Business Book Extracts: Business Beyond Borders

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In Business Beyond Borders: Take Your Company Global, international business specialist Cynthia Dearin, Founder of Dearin & Associates, provides a step-by-step, accessible guide for business owners and entrepreneurs who want to amplify their impact on the international stage. Drawing upon decades of experience in international business, including extensive stints working abroad in global roles, Dearin brings a unique perspective on international expansion, and guides readers on how to execute the right strategy to ensure their success.

In the book, readers learn:

• Why you need an international strategy... even now
• Mistakes to avoid when selecting international markets
• How to find your ideal international clients
• The key to bridging the cultural divide and building trust
• The rules of international marketing and pricing

Filled with real world case studies, tips and action points, Business Beyond Borders provides business owners and entrepreneurs with the tools to map out their international vision, take the first steps on their international journey and begin the adventure of going global.



About Cynthia Dearin

Cynthia Dearin is an international business strategist and lawyer, and the founder of Dearin & Associates. With 23 years of international experience, she is on a mission to empower business owners and CEOs to scale internationally and amplify their impact in the world. An Australian-qualified legal practitioner, Cynthia worked in the UK, US, Europe and Middle East, as an Australian diplomat and as a management consultant. She also spent three years as the CEO of the Australia Arab Chamber of Commerce & Industry. Cynthia is proficient in Arabic and French, both of which she uses professionally. Her previous book is Camels, Sheikhs and Billionaires: Your Guide to Business Culture in the Middle East and North Africa.

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