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IIDM Newsletter - Standard Edition - 11 February 2015

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  International Institute of Directors and Managers
IIDM Newsletter
Standard Edition 263: 11 February 2015
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Expert Talk | Are You Leverage Your Established Relationships?
Leverage Your Established Relationships | Expert Talk
Author: Gihan Perera
In our obsession with social media numbers - followers, likes, connections, and so on - it's easy to forget that the people who will make the biggest difference to you are the small group you already have trusted relationships with. Learn some simple ways to effectively leverage these relationships. READ MORE>
The Customer Centric Approach to Marketing
The Customer Centric Approach to Marketing
Brought to you by: Sales Focus International
Understanding the needs, wants and motivations of customers is critical to the successful implementation of marketing strategy that directly translates to increased sales in the field. More often than not, a company’s inward focus distracts them from the wider view of what is required to develop successful and effective strategy.
READ MORE>
Case Studies | How To Relocate Staff To Another Country
How To Relocate Staff To Another Country | Case Studies Requires Login
Company: Digital Next
When British agency Digital Next decided to expand into Australia, CEO Justin Blackhurst insisted on sending staff that understood how Digital Next operated. His approach ensured its new Australian office was familiar with company ethos and consistent with its brand. Learn from his experience.  READ MORE>
Expert Talk | Is Your Business Out Of Control?
Is Your Business Out Of Control? | Expert Talk
Author: Dr. Vesna Grubacevic
Are you clear about your business vision, direction and goals? Is fear, second guessing and over analysis holding you back from taking action for your business? Do you wish you could regain control? While there are many possible risks in business, learn why the biggest risk is you! READ MORE>
Audio Extract | Fake Leaders Versus Real Ones
Fake Leaders Versus Real Ones | Audio Extract
Presenter: Ian Berry
There is a current crisis of confidence with our leaders. A result by any means seems to be the modis operandi of many. Perhaps never before in history has there been such a cry for fair dinkum leaders as there is today. Find out the great challenges of modern leadership and how to be a real leader! READ MORE>
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