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e-Learning

You're sure to find one of our on-demand resources to meet your continuous professional development requirements in e-Learning, incorporating audio, visual and text based information. Build your business knowledge further with these great resources.

Choose from a growing list of Learning Modules, listen to over 30 business titles in the Audio Seminar Library or pick up great ideas and best practice when you read Business Book Extracts written by popular contributors to our Expert Talk section.

Featured E-Learning Content

Business Book Extract: Prove It

Prove It! is the executive guide to improving organisational performance through the practice of evidence-based leadership. READ MORE

Business Book Extract: The Innovation Formula

In The Innovation Formula, best-selling author and innovation psychologist Dr Amantha Imber provides intelligent science-based strategies to... READ MORE

Business Book Extract: Putting Stories To Work

Learn the business storytelling secrets Shawn shares with leaders around the world and now applied in Global 1000 companies. READ MORE

Business Book Extract: Future Brain

Super-charge your brain to gain a huge competitive edge in business and in life. READ MORE

 

Top CEO Issues

Top CEO Issues | CEO considerations

Marketing issues

Here's a snapshot of some of the key points discussed on this topic by CEOs and business leaders:

  • Client relationships | Building competitive advantage through consistent delivery and consistent, continual communication with clients | Lack of customer loyalty and shift to people power | Negotiating with dominant customers - understand all the variables first; attention to detail; ask, never assume; summarise progress through discussion so everyone is aware of each other's position; never lose sight of your own needs; accommodation and compromise not always the answer; look for full solution that satisfies both parties; save hardest issues until last to avoid disruption early on; every concession has a different value to each party

  • Channels to market | Direct sales versus distributors | Leveraging the digital side of your business | Does internet selling compete with traditional sales channels and distribution? | Importance of big data in marketing | How to move obsolete stock | Using YouTube for niche products

e-Learning Sections

Top CEO Issues

Top CEO Issues features a snapshot of the Top Issues discussed by CEOs and...

Business Book Extracts

Read extracts from top business books written by IIDM's network of...

Learning Modules

Expand your leadership skills with these practical and easy-to-apply...

Video Seminars

Watch interview style videos of your favourite IIDM contributors outlining...

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