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Developing Marketing Channels

You’ve got a fantastic product, but how can you effectively distribute this product to your target market?
Total 38 articles in this section.
Pages: [1] . 2 . 3 Next

With The Shift To Mobile - Context Is Key

By Shaun Dobbin

Portable devices now allow consumers to shift from one screen to another and back again to achieve a certain goal or accomplish a task. With so many organisations getting their location based marketing wrong what is the secret behind communicating and engaging with consumers without being invasive and alienating?

Developing A Systematic Word Of Mouth Strategy

by Roger La Salle

Constantly revitalising paid advertisements is one way of maintaining audience attention, but perhaps there are other ways, that may be far more cost effective, if we apply some innovation to our strategic marketing approach. Learn how to develop a systematic word of mouth strategy. The results may surprise you.

Group Buying Websites - Who, How And Why

by Raz Chorev

What types of businesses can benefit from group buying websites? How can you determine if they will work for your business? How do you make the most of group buying websites? And what are the benefits of using group buying websites?

Will PR Make Me Money?

by Flying Solo

Public relations (PR) is often thought of as a form of marketing without a measurable return on investment (ROI), but nothing could be further from the truth.

Combining Offline And Online Marketing For Maximum ROI

by Will Swayne

Although online marketing is increasing in popularity for small businesses, offline marketing is not dead - far from it.

The Role Of CEO As Marketer

by Jenny Stilwell

The CEO or Managing Partner or business owner has many different roles in a small business: strategist, salesperson, mentor, technician, mediator, trainer, financial planner, project manager, customer service representative, and many others depending upon the type of day!

PR: Not Just Media

by Julia Nekich

If you think PR is solely media coverage, think again. The most effective campaigns communicate through a number of avenues, with media only one of them.

Referral Marketing: Top Ten Ways Others Can Promote You

by Dr. Ivan Misner

Has anyone ever said to you, “If there’s anything I can do to help you with your business, let me know”? And was your response “Thank you. Now that you mention it, there are a few things I need”? Or did you say, “Well, thanks, I’ll let you know”?

10 Commandments of Web Marketing

by Craig Reardon

This checklist has proven to be the perfect way of ensuring your web presence is up-to-date and professional in an increasingly competitive online world. Just give yourself a tick for each Commandment you are meeting and tally them up for your score.

Push Your Competitors Out Of The Spotlight

by Catriona Pollard

Don’t you just hate it when you open a magazine and one of your competitors is featured and you just know that they will get customers from the publicity. You ask why were they featured and not me? The answer is a public relations program.

Advertising - Is There A Better Way?

by Roger La Salle

Advertising is reaching saturation proportions and there is no reason to expect anything but perhaps even more of the same in the future. Indeed the frequency of television advertisements is driving many people away with some simply refusing to watch commercial television at all because of the level of advertising.

Marketing Smart In A Downturn

by Ric Willmot

Stop blaming the economic downturn for poor performance. Business isn't any harder than before if you deliver value in your product or service offering. What is important is that you continue to market, otherwise you will no longer be registering on the radar of potential customers and clients.

21 Ways To Use Your Articles For Maximum Exposure

by Eric Gruber

Most people think article marketing is just about getting links. They couldn't be any more WRONG! Article marketing is about getting your messages (in the form of articles) out to as many prospects as possible, in as many ways as possible.

How To Find More Time To Write Your Way To Profits

by Eric Gruber

For greater article marketing success, follow these tips to get writing. Remember, action brings results.

7 Lessons For Article Marketing Success

by Eric Gruber

Follow these secrets, and you will reach article marketing success. You will be found online. And, you will get more prospects, publicity and profits.

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