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Your vision describes where your business wants to head in future years; your corporate values tell the story of how you want to engage with each other as you enable that vision; and your strategic objectives detail what specific short-term targets you want to achieve.
If we think of our organisation as a dress shop what would be its purpose? Are we here to sell clothes? Are we running a supply chain? Or are we delivering a return to shareholders? All these things are essential but they don’t explain why my shop is different from yours, why an investor will give me money rather than you or why an employee will shine in the service of my product. Perhaps most importantly these kinds of answers won’t explain why a customer will walk into my shop and buy something and keep coming back.
In business, your success is largely determined by your focus. If you have clarity of focus, your action is purposeful and you will more easily achieve what you set out to do. Your focus will determine whether you thrive, survive or perish.
Four Steps To Becoming A Purpose-led Organisation
Separating Your Company Across Two Sites
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