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The biggest mistake you can make regarding client loyalty is assuming you are highly relevant. If the only measurement you have is the opinions of yourself and your team, then you are at risk of reduced sales and margins.
Smart businesses are becoming very aware of the need to optimise their customer service and customer experience (CX); those who have true customer loyalty can withstand any unexpected yet inevitable business hurdles.
Online surveys are seemingly great for businesses as they're easy to set up and quick to distribute, but the reality is that they do not work in getting valuable feedback from your customers.
Four Steps To Becoming A Purpose-led Organisation
Separating Your Company Across Two Sites
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