What are some of the factors to consider when focusing on business development? How are you getting your message out there? Are you sales team aligned with where you want to take the business? Do you have the staff you need to deliver on your brand promise? Have you properly allocated the financials to accommodate growth? If you have business development challenges, find the solution in these Expert Talk article categories.
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Designing Salary Packages
Employers are going to have to get smarter about the total employment package they are offering their staff? What salary package will attract and retain the best people? |
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Finding & Recruiting Staff
What needs to be done when recruiting new staff? How do you attract the best candidates? What questions need to be asked at the interview to ensure you select the right person for the job? |
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Growing The Business
What strategies and business models can be adopted to grow the business to greater levels of profitability and overall financial performance? Where can you secure funding for this growth? |
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Overcoming Challenges To Growth
So your business is growing? But what obstacles need to be addressed so that you can achieve your full growth potential? |
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Building Networks
Don’t end up with a hang-over at your next business networking event. How can you achieve new business, get leads, build partnerships and find business solutions? |
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Communicating With Customers
What tips can be followed to help you communicate a clear and concise verbal or written message to your customers? |
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Delivering Great Presentations
Delivering a presentation does not need to fill you with fear and trepidation. What can you do to combat the nerves, improve your presenting skills and deliver a presentation that will wow your audience? |
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Doing Business In China
What are the various issues to be considered when operating or conducting business in China – the economy, language, exporting & business environment, cultural & etiquette differences, risk assessment of the business opportunities & more |
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Operating Overseas
Whether you are exporting or importing, undertaking an international business expansion or simply conducting business in a foreign country, how do you tackle the challenges that will present themselves? |
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Building & Managing A Brand
Great brands deliver positive buying and using experiences. What is the potential, the pitfalls and the risks in creating new brands or evolving existing brands? |
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Creating Competitive Advantage
Finding and creating a sustainable competitive advantage is the holy grail of every business. What is it that makes your business different - and better - than the competition? |
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Developing Marketing Channels
You’ve got a fantastic product, but how can you effectively distribute this product to your target market? |
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Engaging In Direct Marketing
Direct marketing is presenting your offer with a strong message, to a selected audience, with the aim of attracting a response. What are the ingredients to a successful direct marketing campaign? |
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Exhibiting At Trade Shows
Trade show exhibitions require planning, money, time, resources and skill. Are you throwing your money away attending trade shows? How can you ensure your booth will attract attention for all the right reasons? |
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Knowing The Customer
Most of us don't know who the right customers are for our business. How well do you know your customer? Could you build an accurate customer profile? What is your target market? What are the outcomes of market segmentation? |
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Marketing Fundamentals
How well do you know the 4 Ps of marketing - product, price, place and promotion? Do you need a refresher on applying the basics of marketing? |
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Writing A Marketing Plan
It is vital that any marketing plan you write is effective and easily implemented. What are the key elements of writing a useful marketing plan and creating strategies? |
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Budgeting & Financial Health
A budget is a guide to the financial health of the business and a way to quickly identify overspending and potentially loss-making situations. What are some tips for putting together your business budget and analysing the financial performance of the business? |
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Managing Debtors & Cash-Flow
To protect yourself against financial difficulties, what can you do to control or manage cash flow and debtors? |
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Delivering Value
So you want new and existing customers to sit up and take notice of your product or service. What is your unique selling proposition? Is your product or service ‘hitting the mark’ in terms of value? |
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Handling Price Objections & Margins
Price is frequently cited as the reason for losing a sale. How can you counter the price objection, without jeopardising your profit margin? |
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Increasing Customer Satisfaction
Business success can be determined by the ability to nurture a strong relationship with your customers. CRM and customer service tips are some of the tools at your disposal to create loyal customers. |
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Managing The Sales Team
How can you effectively develop and motivate your sales team to achieve great results? What are the attributes and key drivers of top sales performers? |
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Upgrading Selling Techniques
There are many barriers that you will confront when you’re selling products or services. What sales techniques or strategies can you employ to close the sale? |
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Winning New Business
When you're looking to attract new business - whether it's from new prospects or from existing clients - how do you stand out from the crowd? How can you generate leads and referrals? |
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Creating Future Directions
If you don’t know where you are going, then how can you get there? Writing business and strategic plans can dramatically help you focus on the journey to business success. |
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Executing Plans
Don’t let your business and strategic plans gather dust on the shelf or hide in the filing cabinet. How can you bring your plans to life so that you can start achieving your business goals today? |
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Thinking Strategically
Strategic management can bring about positive change in the business. How can you unleash your goals and plans through strategic thinking, rather than intuition? |
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Buying A Business
So you want to buy a business? Maybe you want to expand your existing business through an acquisition strategy? Before acquiring a business, what do you need to keep an eye out for? |
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Integrating Merged Businesses
Workplace culture, business systems and role duplication are just a few of the many challenges that must be faced when merging two or more businesses into one. What needs to be done to ensure a smooth transition during a merger? |
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Preparing For IPO
An initial public offer sounds enticing, but in reality it is a huge step and undertaking for any business. It can drain capital and consume resources with stringent reporting. What should be considered before you embark on an IPO? |
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Managing Your Time
We all know there is only 24 hours in the day, 7 days in the week. How can you improve your efficiency, get things done and manage your time the way you've always wished you could? |