Rebecca Laskary offers practical advice and guidance for taking immediate steps towards improving client communication to increase client satisfaction and client engagement or sales.
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This interview with communications specialist Rebecca Laskary focuses on the relevance and value of client communication in the current marketplace.
In the interview, Rebecca:
- Outlines communications trends and their relevance for small and medium sized businesses.
- Analyses the value and long term benefits of client communication.
- Focuses on the ways and means of conducting and enhancing client communication - what to do, how to do it, the resources required and what to expect as a result.
Some of the aspects of communication covered in this interview include:
- Building consumer/client confidence
- Client care
- Client surveys
- Upselling
- Keep-in-touch marketing
- Electronic communication
- Meetings
- Publications, etc
Rebecca offers practical advice and guidance for taking immediate steps towards improving client communication to increase client satisfaction and client engagement or sales.
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Listen Or Download MP3 Tracks
Click on the links below to listen now or right-click and select "Save link as" (or "Save Target As") to save .mp3 files:
Track 1 - What exactly is included in the category of client communications?
Track 2 - Why is client communication important?
Track 3 - How do we go about improving client communication?
Track 4 - If we don’t focus on client communication within our business, what’s likely to happen?
Track 5 - What are the resources required to implement projects focusing on client communication?
About Rebecca Laskary
Rebecca is a marketing and communications specialist. With a career spanning 3 continents and 13 years, Rebecca has worked in the media industry, in corporate communications and in strategic marketing roles.
Her services include providing strategic advice on marketing and communication issues, strategy developmetn, development of media policy and brand management campaigns. Rebecca believes that all sound marketing and communications campaigns begin with a sound strategy, which is developed into an action plan and implemented according to plan while measuring the effectiveness of each activity along the way.
Rebecca is a professional presenter at conferences and workshops around the country. She is a published author of books relating to marketing and communications issues for businesses of all sizes.
Rebecca's ability to create practical and powerful communications strategies in the professional services industry has earned her an outstanding reputation.
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