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Have you got what it takes to survive in tough times?
When sales begin to slow, is your first course of action to drop your prices?
Unless you can come up with several other options - other than dropping your prices - you're headed for trouble. From 18 years working with 18,000 small to medium enterprises, through the good times and bad, we can tell you from experience - this is not the way to go .
You need another plan, a more effective strategy to hold out against your competitors in a tough market. If you're not working on your strategy right now ... you might just be leaving it too late.
There are several essential factors that will determine your ability to survive the downturn:
- It is knowing what these factors are.
- How to measure them ...
- And how to interpret the numbers ... to help make the decisions required for survival.
This is your guide to understanding these critical factors . Your guide to the steps needed to develop a Survival Strategy. It's written in plain English and there's no accounting jargon . The worksheets will make your numbers easy to understand. Then if you still find you need assitance, you can speak to your local CFO On-Call at NO charge .
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