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Dealing With The Media

Avoid a public relations nightmare by learning some important lessons when dealing with the media. How can you be better prepared when writing a press release, or being interviewed by a journalist?
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6 Ways To Get Media Coverage

by Ellen Gray

Although there are no guarantees for getting media coverage, here are some simple tactics that will improve your chances.

10 Reasons To Write Your Media Release Now

by Thomas Murrell

Are you thinking of writing a media release to gain media coverage and help improve the profile, reputation and visibility of your organisation? Because of a tougher economic market, now is an ideal time to execute a well thought out media relations plan.

PR ROI

by Jules Brooke

As the old saying goes, if you can't measure it, you can't manage it. And as all managers will tell you, Boards like to see return on investment (ROI), whether it is advertising, marketing or PR. But how can the return on PR be measured?

The 5 Myths Of PR

by Jules Brooke

Publicity can be a very powerful marketing tool. Endorsement from a reviewer, presenter, editor or journalist carries a lot of weight. Unlike advertising, publicity carries no fee to the media, making the endorsement much more credible. Here is our list of PR myths:

How To Edit A Media Release

by Thomas Murrell

Editing a media release means that you have to proofread, correct and rewrite it for a specific target media. Here are 10 simple steps to edit your press releases.

Don't Write Short Texts - Write Concise Ones

by Philip Yaffe

To make your writing as effective as possible, it is important to understand the difference between 'short' and 'concise' text.

10 Ways To Be Perceived As The Expert With Any Audience

by Bob Sommers

Public speaking is an excellent way to position yourself as the expert in your field. It's also a great way to show your audience that you're likable, caring and funny. The focus of this article, however, is on the importance of public speaking and how to use it to position yourself as the authority in your field.

The Secret To Getting Your Press Release Published

by Mark Burdett

You can have the best press (or media) release in the world, but unless it is sent to the right person there is every chance it will not be dealt with (or not dealt with in the way you want it to be).

10 Point Power PR Plan

by Rebecca Laskary

By implementing the simple strategies and suggestions offered in this plan, you should be able to visibly evidence the results and measure the success of the Public Relations (PR) strategies you implement.

Three Principles And Ten Tips For Clear Writing

by Philip Yaffe

Use the following 10 tips and techniques of clear writing to write with clarity, conciseness and density.

How To Shine In Your TV Appearance

by Sue Currie

The key is to relax and enjoy the interview as much as possible - after all, it is your opportunity to promote your business, product or service and hopefully raise your profile and profits.

Think Newsworthy, Think Media

by Penny Mulvey

Develop your credibility, expertise and media exposure. They all help to spread your message and grow your business.

Extra! Extra! Read All About It!

by Ingrid Cliff

Headlines sell. And yet headlines are usually an afterthought for most writers, something they throw together on the way out the door.

How To Avoid Being Misrepresented In The Media

by Thomas Murrell

Being misrepresented is one of the major threats in dealing with the media.

How To Write A Media Release

by Sue Currie

Did you know that publicity is supposedly seven times more effective than advertising? And it is free - that is if you do it yourself.

Total 53 articles in this section.
Pages: Previous 1 . [2] . 3 . 4 Next

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