Developing Marketing Channels

You’ve got a fantastic product, but how can you effectively distribute this product to your target market?

Total 38 articles in this section.

Pages: Previous 1 . 2 . [3]

Word Of Mouth - We Have Always Known Its Value

by Action Words

Everyone knows that word of mouth (WOM) can be powerful. It is usually far more effective than general advertising.

Almost every company owns a gold mine of opportunity - a secret sales machine. It exists buried in the hundreds, sometimes thousands, of daily calls to and from existing clients, to and from people who think of themselves as "non-sales".

Online Marketing Has Levelled The Playing Field

by Jane Toohey

If you'd studied marketing at university just ten years ago, you'd have been hard pressed to even find one paragraph devoted to online marketing, but these days online is such an integral part of any marketing plan, you must know as much about the opportunities as you can.

Lining Up With Heroes

by Dr Francis Farrelly

Sponsorship in the marketing mix can give a business a competitive advantage. But just throwing money at the relationship doesn't ensure victory. This article outlines the essentials to get across the line.

Is Sponsorship Right For My Company?

by Susan A. Friedmann

How do you know that sponsorship is right for your company? Is there a way to determine if underwriting aspects of a trade show will help your bottom line? Absolutely..

10 Tips On Conducting Successful Seminars

by Bentleys MRI

Seminars are a great way to provide information to clients and prospective clients. They demonstrate your knowledge and credibility. These are your greatest business development tools.

Log On To Electrifying E-Media

by Barry Urquhart

Stay in the communications loop. That is, and will be the mantra for businesses this year and beyond. In a competitive, more global marketplace, care must be taken to counter consumer leakage and nuture multiple points of entry into the consumer buying cycle.

Strategic Uses For Competitions

by Adam Ramshaw

Every year, companies spend millions of dollars running business promotion competitions to improve new customer acquisition rates or increase product usage. While many of these competitions appear successful, just as many could easily provide greater returns.

Total 38 articles in this section.

Pages: Previous 1 . 2 . [3]