It's worth getting your website right because as a marketing tool, a well designed and functional online presence is definitely a marketing must!
Turning your web site into a powerful marketing machine involves more than just reciting facts. Convert those facts to meaningful benefits by understanding what your customer needs. Then you will be turning lead into gold!
Just because you may be a small business, once you are online, you are under scrutiny from a world-wide audience, so being aware of some of the legal issues involved with marketing on the Internet is very important.
You have either put a lot of effort into your website or you have paid someone else a lot of money to put the effort in for you. Either way, whatever the purpose of the website, you want to get the most out of it. The question now becomes, how you can tell if your website is likely to succeed?
We thought we would look back over the last couple of years to review the most common design flaws we've encountered across a range of industry websites. The good news is that many of the design principles that organisations regularly fail to address can easily be fixed with minimal cost and effort.
With competition driving the strategic direction of business in today's economy one of the greatest innovations of our time, the internet, is being overlooked in the race to find the competitive edge.
More often than not accessibility is overlooked and put in the ‘low priority' basket when it comes to designing a website. Many do not understand just how beneficial an accessible site can be. Not only does it allow users with disabilities to have access, but also improves the overall usability, and increases search optimisation.
Many companies agree that a website is a very strong sales vehicle resulting in increased sales. However, after investing a substantial amount of money in building an elaborate website, the disappointment settles in when they begin to realise that their website does not produce the results they hoped for, and that it does not match their needs and expectations.
Use this checklist to see if your web site converts visitors to sales.
There are a number of common mistakes made when creating a web site which can turn the process into a very costly and time-consuming one. One of the biggest mistakes is to start off by planning what the site will look like.
Would you consider your website a good one? Does it work for you? Do you really know?
By not keeping their web site up to date, many organisations are making the unwanted statement that they aren't able to cope.
This paper is written for all those business owners who don’t have a web site or online services, but think maybe they should, or those that do have these services, but would like to do more with them. It also attempts to answer the most frequently asked question of “How much will it cost”.
While most organisations claim to recognise that web site strategies have an important role to play in generating business opportunities, keeping in touch with target audiences, and sales development, the implementation of such strategies by many businesses is still lacking.
What information every website should contain to improve conversion ratios - to convert more visitors to your web site into customers.
A Fresh Approach To Leading Today's Sales Teams
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