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Creating Competitive Advantage

Finding and creating a sustainable competitive advantage is the holy grail of every business. What is it that makes your business different – and better – than the competition?
Total 32 articles in this section.
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Harness The Amazing Power Of Testimonials

by Colleen Francis

Testimonials allow prospects to discover the real-world benefits of using your product or service from your customers. Few sales tactics are more compelling or persuasive.

Use Customer Data To Capture Undiscovered Profit Pools

by Bain & Company

As a CEO, your job is to devise a strategy for performance improvement. Insight into your customers' preferences and behaviours, and how these might change over time, is essential. Take full advantage of your competitive position - and gain the most from your "pools" of profit.

Gravitational Marketing

by Jimmy Vee and Travis Miller

Attraction comes from one thing ... ACTION! The big problem for most sales professionals, business owners and entrepreneurs is they don’t know what actions to take. Time is in limited quantity and you can’t do everything, right?

What's Your Competitive Edge?

by Sue Barrett

How many of us have been in business for a while and things have been going along smoothly, sales coming in, customers are happy. Then you notice that you are not winning the business you used to win.

Using Competition To Build A Better Business

by Dennis Mattiske

In his book The Art of War, Chinese philosopher Sun Tzu warned: "If you know yourself but not your enemy, for every victory gained you will also suffer a defeat". "Know your enemy" is a good adage for business owners to adopt.

Differentiating In The 21st Century - Honesty Will Always Prevail!

by Shoestring Marketing

The message in this article is all about being straight! It's about improving the impact of your marketing by coming from a place of honesty, authenticity and integrity.

Beating Your Competition

by Mike Kaselnak

How to easily and cheaply win the hearts and wallets of your competitors clients.

Guerilla Marketing

by Tom McKaskill

There are some subtle, low-cost and very effective ways to make sure you get noticed.

Increasing Marketing Effectiveness On Fewer Dollars

When times are tough, how do you reduce your marketing and communications spend but retain, or even grow, reach and effectiveness?

Experts Don't Need Business Cards

by Gihan Perera

When you're looking to attract new business - whether it's from new prospects or from existing clients - how do you stand out from the crowd?

Why Should Customers Come To You?

by Shoestring Marketing

How to differentiate your business and thrive against your competition.

Using Trade Shows To Investigate Your Competition

by Susan A. Friedmann

Your company is in a precarious position. The marketplace is changing daily. New companies enter the industry. Your competitors are constantly unveiling new products, new services, and/or new marketing strategies. How do you keep up with - or even better, how do you anticipate - these changes?

How To Win A Price War

by Derek Glass

Over the last 15 years, I've worked through a series of price wars in the telecommunications and financial services sectors in both the Northern and Southern hemispheres. I’ve seen people navigate price wars brilliantly and have witnessed the ugly aftermath when they don’t. Over these years I've learned a thing or two about price wars and survived to tell the tale.

You Can Use The Comments Your Customers Provide

by Frank Chamberlin

“If you include a testimonial in your copy, you make it more credible” said David Ogilvy more than 20-years ago. The master was right then. And he is right today. Testimonials can be immensely powerful.

Standing Out From The Crowd

by Robert Gerrish

Inevitably, entrepreneurs compete for business alongside others offering the same or similar services. Some sectors of business are very crowded making it difficult to make inroads, particularly for those establishing a new business. So, what can we do to create some stand-out? How do we get noticed when surrounded by competitors?

Total 32 articles in this section.
Pages: Previous 1 . [2] . 3 Next
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