• Print

Engaging In Direct Marketing

Direct marketing is presenting your offer with a strong message, to a selected audience, with the aim of attracting a response. What are the ingredients to a successful direct marketing campaign?
Total 31 articles in this section.
Pages: Previous 1 . [2] . 3 Next

How To Get A 50% DM Response Rate

by Michael Kaselnak

Did you know that your clients and customers are getting hit with approximately 3,000 advertising messages a day! This barrage of advertising noise is making it increasingly difficult for prospective customers to hear what your business has to offer.

Taghuchi Testing: Double Your e-Newsletter Conversions

by Adam Ramshaw

If you’re like most people you’d be happy to increase conversions a few percentage points on each e-newsletter.

B2B Direct Mail: Don’t Get Lost In The Details

by M. H. "Mac" McIntosh

It seems that we business-to-business marketers too often get caught up in the details of direct marketing, rather than concentrating on the things that are most important: the list, the offer and the results.

Email Worth A Second Look

by Frank Chamberlin

You hear so much negative talk about promotional email. Among colleagues and between clients and suppliers, of course, email is fantastically convenient. We all know that. But as a promotional tool? That’s a different thing.

Bump Up Your Bottom Line With A Better Back End

by Derek Glass

If you spend anytime in direct marketing, you’re going to run into a little problem. Let’s say you have a promotion that pulls in new customers at a profit — or so you think. Then fast forward six months or a year later and you find yourself with heaps of customers who responded once, but never bought again. What happened?

Turn Your Ad Into A Direct Response Masterpiece

by Kerryn Marlow

We allow ourselves a moment to gloat over our catchy slogan and funky graphics on our fabulous advertisement...until we realise that our quarry has probably forgotten who we are 5 seconds after seeing our advertising masterpiece. All because they had no way of responding in a way that's convenient for them.

Making A Success Of Email Marketing

by Frank Chamberlin

So what are the marketing keys that can make email either a positive or a negative?

Tips For Running A Successful Direct Mail Campaign

by NSW Business Chamber

Direct mail is traditionally all the promotional material received through letterboxes plus the newer form of email marketing. It can be an effective method for establishing and building relationships and gaining new business - but you need to be realistic about results. Most direct mail has a response rate of less than 1%, but that 1% may be well worth your effort.

How To Improve Direct Marketing Response Rates

by Frank Chamberlin

Getting a better response rate can dramatically effect your bottom line so let’s look at the fundamentals: the audience and the offer.

Direct Marketing B2B

by Frank Chamberlin

7 tips on getting the right list in B2B direct marketing.

So What's The 'Direct' In Direct Marketing Really Mean?

by Frank Chamberlin

Of the 625,000 people around Australia who are employed in direct marketing, it is easy to get the impression that many don't understand what it really is.

Is Your DM House In Order?

by Frank Chamberlin

What does it mean to say, ‘we achieved a 5% response’ in a direct mail campaign?

Seven Tips For Email Marketing

by Frank Chamberlin

With SPAM creating so much bad press for marketers, the way NOT to do email marketing has been made very obvious. But it is not a dead channel. Not yet anyway!

Taking A Direct Approach

by Frank Chamberlin

In a tight situation, a radio ad can be on air within a few hours. That’s a benefit of the medium. Well, direct mail has lots of benefits but getting through production quickly, is not one of them. A major mail campaign can easily take a couple of months to prepare. It is very much a detail business. Little details in many cases. But if you don’t attend to every last detail, things can go horribly wrong.

How To Triple The Reponse Of Your Publication Advertising

by Michael Dayes

Believe it or not, there is a tried and tested way to achieve this. It can be summed up in two words: insert advertising.

Total 31 articles in this section.
Pages: Previous 1 . [2] . 3 Next
  • Print