Sales & Marketing Case Studies

Business case studies for success to effectively manage your brand, improve customer service and loyalty, customer relationship management skills, successfully market your business and its products or services, direct marketing tips and creating your competitive advantage.

Total 60 articles in this section.

Pages: Previous 1 . 2 . 3 . [4]

The Jelly Mouse That Roared

By CEO Online

A small Melbourne lolly maker has beaten international confectioners by researching what consumers wanted – and giving it to them.

Give Me Sales Before Creativity

By CEO Online

Advertising agencies should concentrate on selling their clients’ product first; having beautiful creative is a secondary issue.

Farewell My Monopoly

By CEO Online

Paddy Gillooly thought he was on easy street when he bought a monopoly tourism business. Then, along came competition.

Small, Focused, Aggressive - And Competitive

By CEO Online

Keeping a very tight focus on one niche market in specific countries has allowed a New Zealand company to beat much larger competitors.

Sales Success Begins At Home

By CEO Online

'Surgeon sell thyself' could be the motto of this award-winning laser eye-surgery business.

When The Going Gets Tough

By CEO Online

A would-be manufacturer shares the hard lessons he learned when a good idea went bad in the early 1980s.

From Wholesale To Retail - The Clayton's Way

By CEO Online

Clayton’s Kitchens made and wholesaled a product that retailers loved, so they have decided to start retailing too.

Make Customers The Key To A Huge Success

By CEO Online

Tom O’Toole’s wildly successful bakery has three simple principles – all focused on customers.

The Cold, Dark, Dirty Water Advantage

By CEO Online

Selling Albury against coastal Queensland as a place to train off-shore divers sounds ridiculous. But Des Walters does it - and has clients from as far away as Singapore and Ireland.

How To Turn A One-Job Proposal Into 250 Projects

By CEO Online

Sydney building company Interach offered to help global coffee-shop chain Starbucks with its new Australian office - it got work on another 250 Starbucks outlets as well.