Marketing Fundamentals

3 Seconds To Impact!

Three Seconds. That's all you get.

Make Marketing A Habit

When business is booming, it's easy to put marketing on the back burner. Why focus attention on getting new customers when you already have all you can handle? The reason is simple: when things slow down, you want to have new clients in the pipeline.

Streamline Your Marketing Message

Part of every successful business is a simple and well-defined core marketing message.

3 Marketing Mistakes Every Business Manager Makes

Here are a few important marketing mistakes that just about every business manager out there makes, along with a recommended fix that will help you attract more business and get better results from your marketing, regardless of how big or small your marketing budget is.

Changing Customer Values

Change is happening so rapidly that the countless reorganisations, restructures, down-sizings, mergers, break-ups and new business start-ups make the business community seem almost out of control. Is it at all surprising, therefore, that your customers are also simultaneously undergoing vast amounts of change as well?

The Marketing Challenge Is To Be 'Me-Best', Not 'Me-Too'

There are two extremes when it comes to product or service offerings:

• MUNDANE - this might involve important products but such products are easily accessed and they are in plentiful supply, hence the daily sales battle with these products is harsh to say the least, nearly always involving severe pressure on prices and margins. These are the 'me-too' offerings
  
• MODERN - these products or services are seen as being seductive and productive, also quite scarce and therefore they can be sold at reasonable prices with fair margins. These offerings have a strong ‘must have’ quality about them, which means they are in the elite, 'me-best' category

ROMI: Return On Marketing Investment

In today's marketing world, efforts, for the most part, are misdirected rendering them mostly ineffective. To remedy this, marketing must identify, evaluate, and select marketing opportunities, laying down strategies and determining tactics for achieving target market dominance.

Marketing: Different Things To Different People

In ad agencies, advertising is invariably referred to as marketing. Event marketers refer to events as marketing. And for some sales people, selling is referred to as marketing.