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Sales & Marketing Case Studies

Business case studies for success to effectively manage your brand, improve customer service and loyalty, customer relationship management skills, successfully market your business and its products or services, direct marketing tips and creating your competitive advantage.
Total 60 articles in this section.
Pages: Previous 1 . 2 . [3] . 4 Next

Prescription For Success

By CEO Online

Success is a measured process. It’s about attitude not aptitude. Just ask Aaron Sangalli, joint owner and manager of the Warnbro Fair Chemist, in the outer southern reaches of the Perth metropolitan area. He is proud of being the 2004 Pfizer Quality Care Pharmacy of the Year.

Cup Of Quality

By CEO Online

A coffee shop franchisor found a new profit centre when it solved a quality control problem among its coffee bean suppliers.

Swimming With The Tide

By CEO Online

Still in the swim. A Western Australian pool sales and installation company endeavours to maintain a continuous growth rate of 15% per annum. Profits are reinvested into the company which operates in a very capital intensive industry.

Pleasures Of The Paper Trail

By CEO Online

By insisting that clients physically sign off on jobs before they go to press, a printer catches more errors and minimises disputes.

Sky-High Service

By CEO Online

In the mature, fiercely competitive corporate travel market, ‘Loyalty Moments’ and superior service make all the difference.

The Lose-Win Situation

By CEO Online

A market-entry flop in Australia in the early 1990s prompted a Sydney software company to try again elsewhere. Now it has a thriving business in Malaysia.

King Customer And The Seven 'P's

By CEO Online

When Barbeques Galore tried to expand into camping gear, its staff and customers lost brand focus. Now, it is working hard to grow its core business - in the backyard.

The Risky Business Of Success

By CEO Online

No customers, no brand recognition and floods have not stopped the successful development of an insurance brand aimed at small businesses.

Customer Comfort Zone

By CEO Online

Australia’s import bill has been cut and a successful new business created – thanks to a car fabric designer who thought there was a better way to service customers.

Three Strikes - And You're In

By CEO Online

Many businesses – and people – are ashamed of their mistakes. Don’t be: one Sydney consultancy has learnt its best business lessons by initially getting it wrong.

Start With The Database

By CEO Online

Get the database right and the staff onside – or marketing campaigns are a waste of time, says an information technology marketing specialist.

The Main Event

By CEO Online

A corporate event can be a great way to attract attention, but make sure it is relevant, within budget and legal, says a professional event organiser.

The Sources Of All Good

A Sydney-based design company uses all the information sources it can find – including suppliers and clients – to make its designs better.

One Service Fits All

By CEO Online

A Sydney-based audio-visual systems company has rapidly expanded by a simple method – offer customers all the service they want and need.

Small Fish Need A Niche In A Big Pond

By CEO Online

Big retail chains are a competitve menace for the single store owner. Len Wallis Audio is fighting back by sticking to its market - and providing superior service.

Total 60 articles in this section.
Pages: Previous 1 . 2 . [3] . 4 Next

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