By Jackson Hille & Justin Gomer
SWOT analysis was the product of a decade of research at the Stanford Research Institute between 1960-1970. By the late-1950s, many American Corporations had grown frustrated that their significant financial investments in strategic business planning had failed to produce acceptable results. So, in 1960 a number of these corporations initiated a project at Stanford to develop a better method for strategic planning. The result was SWOT, an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats.