An effective business tag line is a constant source of premium advertising that will reinforce your brand while generating sales. So what is a tag line, why should your business have one and how do you go about writing one?
Marketing is one of the strategic throttles of any successful business. You cannot have a successful business without engaging in successful marketing. Likewise, engaging in successful marketing increases the odds of creating a successful and sustainable business.
One economic law that holds true is that relating to supply and demand. If demand is greater than supply, the price goes up, and if less, the price goes down. So what are the actions that businesses must consider when pricing in a downturn?
Too many business owners believe that marketing their business means just paying for a few ads. What few understand is that advertising is not the same as marketing.
We'd all like to be perfect, but we're not. And certainly no business is perfect. It's how you deal with this lack of perfection that will affect your business.
It just may not be working in your favor!
Being a market leader in a select sector beats trying to be all things to all people.
A question I frequently get asked is "how do I ensure the successful implementation of my campaign?". So, in this article I'm going to give you a few suggestions.
There's a proven marketing strategy that allows businesses to generate and retain high quality clients, without hiring external consultants. Following are some practical marketing strategies that generate real results.
These strategies will help make your marketing efforts a success.
The basic premise of marketing is that you need to get the right service or product to the right customer at the right time.
The people you are marketing to have changed. Today they are more demanding, have more choice and more power. They trust you less and struggle to hear you through the "noise" created by an endless stream of communications.
If you want your marketing efforts to fire, you need to give them direction and focus by zeroing in on a positioning statement. A positioning statement tells the market exactly what you promise to deliver. Having a good one is vital as it differentiates you from your competitors and means more impact and less waste from your marketing budget.
In a perfect world, marketing projects would proceed in a smooth, clearly marked path.
This article shows you a few ways to help grow your business by using the powers of Social Proof.
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