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Sales & Marketing Case Studies

Business case studies for success to effectively manage your brand, improve customer service and loyalty, customer relationship management skills, successfully market your business and its products or services, direct marketing tips and creating your competitive advantage.
Total 60 articles in this section.
Pages: Previous 1 . [2] . 3 . 4 Next

Baby Steps To Market

By CEO Online

Sometimes it takes more than just a great product to succeed. It needs to fit with the spirit of the times to win hearts and minds - and sales.

Success Modules

By CEO Online

If there's a recession on, these Victorian builders don't know about it. They have stopped advertising and expect revenue to almost double over the next two years. What's the secret?

Recession-Proofing The Cellar

By CEO Online

A company that provides services to wine connoisseurs should be worried by the world recession right? Wrong. The owners of this business are looking to thrive on good service.

Good Times Food

By CEO Online

Spotting a niche food market and filling it internationally with marketable brands has required tenacity, persistence and a passion for food from a Melbourne-based manufacturer.

Hive Jive

By CEO Online

Kill your brand integrity or lose your business? A regional honey producer with a national business faced this awful choice - and emerged stronger as a result.

Chinese Lessons

By CEO Online

One entrepreneur started out with a $49 USB stick and a seat at an internet cafe. But by using her teaching skills and knowledge of China, she has created a thriving new business.

Game On

By CEO Online

A sales rep who started his own importing business in the family garage has built sales by 4,233% in seven years - thanks to some hard business lessons, a loving family and a devilish desire to beat the big players.

Making A Big Splash

By CEO Online

Launching a product with no market and no brand name behind it took some creative marketing by one passionate Melbourne entrepreneur.

Fun And Games

By CEO Online

Running one of the world's leading comedy festivals is no laughing matter when the competition for spectator dollars is so intense.

Pure Magic

By CEO Online

A cosmetics company that was started at home in 1997 has made it into its sector's middle league, thanks to smart cost control and marketing.

Local Heroes

By CEO Online

A private psychiatric hospital in Sydney was achieving excellent results with its clients - but its advertising campaign was not reaching the right audience.

Liquid Gold

By CEO Online

By using creative marketing, a Queensland adult cordial maker has gone from a market stall in Brisbane to national and international distribution.

Brand Faithful

By CEO Online

One of Australia’s oldest brand custodians reveals some of the secrets behind creating and sustaining brand loyalty.

Bread And Butter Business

By CEO Online

The only thing one textile maker knew about bread seven years ago was that he liked the taste. Now, he is co-owner of a thriving bakery franchise operation.

Mine Your Niche

By CEO Online

Jeff Patchell has created his own publishing house by supplying tradespeople with news and views. But journalism is not his main task, networking is.

Total 60 articles in this section.
Pages: Previous 1 . [2] . 3 . 4 Next

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